01
Dec
10

Kinect vs. Move: a Battle Royale for Highest Holiday Sales

The Christmas retail season is in full swing, and the hottest video game peripherals this year are Microsoft’s Kinect for Xbox 360 and Sony’s PlayStation Move. While customers are busy getting their hands on these new gadgets, the companies behind them are spinning sales numbers and competing for the top holiday sales spot.

Microsoft made headlines this week by announcing that, in the 25 days since its launch, the Kinect for Xbox 360 has sold over 2.5 million units. Don Mattrick, president of the Interactive Entertainment Business at Microsoft, said in a press release that the company is “on pace to reach [its] forecast of 5 million units sold to consumers this holiday.”

Not to be outdone, a Sony representative told Kotaku that the company has sold 4.1 million units of its Playstation Move since it became available in September. “Our retailers continue to ask for more Move units and are taking every unit we can supply them with based on their sales,” said the representative.

The figures seem to give Sony a clear lead, but taking into consideration other factors, the picture becomes a bit more hazy. Sony is at an advantage, having released the Playstation Move over a month before the Kinect became available. Another contributing factor might be that, while the Xbox 360 only requires one Kinect unit, multiple Playstation Move controllers can be used at a time, encouraging consumers to purchase more than one controller.

Perhaps the true winner of this holiday sales battle will not be the one who sells the most units but rather the one who makes the most profit and the one who can sustain this sales momentum into the new year.

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