UF students stage assassination to promote game tournament

John Fuller holds a sword out toward his attackers during a promotional "flash mob."

In front of the Turlington rock, 80 innocent bystanders witnessed the assassination of numerous University of Florida students on Friday afternoon. After the attack, students broke out into applause.

The violence was, in fact, simulated. It was all part of a promotions plan from Ubisoft campus representative Jay Uy. He set up the flash mob, or spontaneous street performance, in order to spread the word about a tournament for “Assassin’s Creed: Brotherhood,” the latest action title from Ubisoft.